AMEX Play-Doh

In this American Express advertisement, Not To Scale’s National Television recreated the look of claymation entirely in CG. The virtual “playdoh” changes shape throughout the commercial in increasingly creative transitions.

Design Studio: National Television
Director: Chris Dooley & Kevin Walker
Executive Producer: Jared Libitsky
Designer: Chris Dooley
Technical Director: Kevin Walker
Lighting: Zai Ortiz
3D Animators: Kevin Walker, Zai Ortiz, Hai Ho, Hansoo Im, John Nguyen, Wonhee Lee
2D Compositor: Wonhee Lee