Universal Audio

Commercial
Written By Zai Ortiz
 

Universal Audio’s “Classic FX Bundle” gives musicians the power to tap into the analog modulation and delay of the 1970s with inspiration from iconic Roland/Boss units of the era. The team at DarkMatter designed and animated this stimulating piece that provides a visual interpretation of the sounds these products produce. With striking colors, bold typography, and a playful use of geometric shapes, this video highlights the Classic FX Bundle’s features and capabilities.

 
 

Creative Studio: DARKMATTER
Creative Director: Zai Ortiz
Executive Producer: David Kleinman
Designer:  Eun Kim
Animator: Eseraele Teklemariam

 
Zai Ortiz
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