Coors Light: FRESH

Coors Light is not only cold to the touch but also represents the height of American Style Light Lager. Its taste, boldness and refreshment are the perfect synthesis of the rocky mountains. Its logo easily grabs your attention to explore more. That’s Coors Light! We designed a completely fresh visual experience for the logo and titles. It conveys beauty, triumph and conquer, as well as the adventure you expect from Coors Light.

Creative Studio: MPC x DARKMATTER
Creative Director: Zai Ortiz
Executive Producer: David Kleinman
Animator: Eseraele Teklemariam